Search & Destroy

Most Recent

The AI Answers Just Went Pay-to-Play. Here's the Catch.

Sep 28, 2026

The AI Answers Just Went Pay-to-Play. Here's the Catch.

You can now pay to get into ChatGPT's answers. Here's what OpenAI's own docs reveal, and whether it's worth a dime.

Google Just Made Its Chatbot the Default. Here's Where Its Answers Come From.

Sep 7, 2026

Google Just Made Its Chatbot the Default. Here's Where Its Answers Come From.

The blue links are getting buried. The AI answer builds itself from web pages it reads. Can it read yours?

Stop Buying the Acronym. Start Buying the Work.

Aug 28, 2026

Stop Buying the Acronym. Start Buying the Work.

AEO, GEO, GSO, LLMO. Five names for one job, and a new invoice every quarter. Here's how to spot the con.

ChatGPT Doesn't Read Google First. Here's What It Actually Reads.

Aug 22, 2026

ChatGPT Doesn't Read Google First. Here's What It Actually Reads.

Your Google profile still counts. But ChatGPT reads Foursquare, Bing, Facebook, and Yelp first.

Nobody Owns Your Category in AI Yet. That Won't Last.

Aug 14, 2026

Nobody Owns Your Category in AI Yet. That Won't Last.

Nearly 90% of AI search is still up for grabs. Here's how to claim your piece.

No, You Can't $99-Your-Way to the Top of Google

Aug 7, 2026

No, You Can't $99-Your-Way to the Top of Google

That cheap AI blog subscription isn't building your business. It's renting you a penalty.

You Can Rank #1 on Google and Still Be Invisible to AI

Aug 5, 2026

You Can Rank #1 on Google and Still Be Invisible to AI

Most Home Services Operators Will Miss It.

Meta Just Beat Google. Here's What Every Home Service Business Owner Should Do Next.

Jun 27, 2026

Meta Just Beat Google. Here's What Every Home Service Business Owner Should Do Next.

Most Home Services Operators Will Miss It.

Get the latest interviews delivered to your inbox.